The initial greeting 'Reef bonjour !' followed by the Free logo.

The ad opens with a woman wearing a headset in an office setting, looking at a computer screen. The scene then shifts to a man sitting on a couch, holding a smartphone. The ad features quick cuts between these two individuals and ends with a graphic displaying the Freebox Ultra and its included content. The pacing is moderate, with a focus on the dialogue and on-screen text.