A man in a suit looking stressed in front of a whiteboard showing a failing business graph.

The ad opens with a shot of a conference room with the 'Cable Guys Inc.' logo on the door. A man in a suit stands in front of a whiteboard showing a downward trending graph with a sad face. He gestures to another whiteboard showing an upward trending graph for 'ezee fiber' and a PC Mag rating. He then turns to the camera and asks for ideas. The scene shifts to a close-up of a man in a suit, who suggests they claim to be fiber. A woman in a suit replies that lawyers said they can't. The man then points to a clipboard with a drawing of a unicorn and scribbled notes, suggesting they call it 'Fiber Powered!'. He smiles and says 'Brilliant. They'll never know the difference.' The scene then shows three people in pig masks applying lipstick. The ad ends with the 'ezee fiber' logo and text.