The large, bold text "Pump it up" and the two children flexing their muscles.

Two children, a girl and a boy, pose flexing their biceps in front of a brick building and a large outdoor unit. The girl wears a yellow t-shirt and jeans, the boy a grey sweatshirt and jeans. Both wear sunglasses. The scene is bright and sunny with a blue sky. The text "Pump it up" is displayed prominently. A green circle with text about a heat pump subsidy appears. The ad transitions to a grey background with the text "Ganz du. Mit EWE."