The bright pink background and bold white text "Se passi a Enel per Luce e Gas, per te" immediately grab attention.

The ad opens with the Enel logo and text on a bright pink background. It transitions to show a promotional offer for Enel Fibra, highlighting a discounted monthly price and including a modem. The offer details change slightly, showing the duration of the offer and then emphasizing zero activation costs. The ad concludes with the Enel logo and a call to visit stores or the website.