The bold text "È arrivato il Black Friday di Enel."

The ad opens with the Enel logo on a vibrant pink background. Text appears, announcing "È arrivato il Black Friday di Enel." A stylized phone screen shows a Black Friday theme with a character holding shopping bags. A die rolls, and a Black Friday card with "300 Bonus in bolletta" is revealed. The ad concludes with the Enel logo and a website address.