The appearance of the smartphone with the 'BLACK WEEKS' branding.

The ad opens with a dark, gradient background. A smartphone appears, displaying the brand 'eesy' and 'BLACK WEEKS'. Text appears, stating 'BLACK WEEKS UDEN BØVL'. The price '149,-' is shown, followed by 'FRI DATA' and 'FRI TALE'. The phone screen then shows a mobile plan interface with details and pricing. The ad ends with the brand logo and app store icons.