The initial EDF logo and the subsequent abstract visuals of glowing orbs and coins.

The ad opens with the EDF logo on an orange background. This transitions to abstract visuals of glowing orbs and coins with pound symbols, suggesting savings and value. The visuals then shift to a stylized representation of energy usage, showing bars and circles that change height and color, indicating how energy is consumed. The ad concludes with text overlaying an orange background, featuring the EDF logo and information about generating zero-carbon electricity.