A person in a hard hat and yellow jacket working in heavy rain, with dramatic lighting.
The ad opens with a close-up of a person in a hard hat and yellow jacket working in heavy rain, with bright lights in the background. This transitions to a shot of two people in hard hats looking at a tablet displaying a thermal image, with wind turbines visible in the distance. Then, it cuts to a control room with multiple screens showing data, where a woman and a man are monitoring systems. The scene shifts to two men looking at a screen displaying a power grid schematic with an 'OUTAGE DETECTED' alert. This changes to 'POWER RESTORED' on the screen. Next, a hand holds a smartphone displaying a 'Power is back ON' message. An older woman smiles while looking at her phone. The ad shows workers in hard hats and safety vests handling cables and equipment, with a bucket truck in the background. The final shot is the Duke Energy logo with the tagline 'BUILDING A SMARTER ENERGY FUTURE'. The pacing is dynamic, intercutting between field work and control room operations.
Duke Energy — Building a Smarter Energy Future
- Brand
- Duke Energy
- Landing page
- Domain
- duke-energy.com
- Language
- EN
- Countries
- US