A man with a headlamp and a long beard appears in a dark mine, looking surprised.

The ad opens with a close-up of a man with a long beard and a headlamp, looking surprised. He is in a dark, rocky environment, possibly a mine. He then swings a pickaxe. The scene shifts to a wider shot of the mine, showing lanterns and a chest. The man is seen again, looking determined and speaking. The ad transitions to showing various competitor store names and then the DNA logo with the text 'TAKUUHINTA' (price guarantee). The final scenes show the man in the mine again, with text overlays and the DNA logo.