A happy family posing for a selfie in a kitchen.

The ad opens with a family of five taking a selfie in their kitchen. The text "Le rabais «We are Family!»" appears. The scene then transitions to a series of phone screens showing different family members, with "50%" appearing over some of them. The final screen shows the family members on separate phone screens, with prices and the text "Maintenant aussi pour l'abo blue Kids Mobile." and "Découvrez vos possibilités."