A popcorn bucket with the AT&T logo on a basketball court.

The ad opens with a close-up of a popcorn bucket with the AT&T logo on it, placed on a basketball court. The camera then pans to show fans in the stands, many wearing yellow Michigan Wolverines apparel. Two men are shown in the foreground, one in a blue jacket and the other in a yellow Michigan hoodie, looking at a smartphone. The ad transitions to a product shot of the Samsung Galaxy S26 Ultra, with text overlay about the offer. The background remains blurred fans in a stadium setting.