The initial orange rectangle on a dark screen.

The video opens with a dark screen and a small orange rectangle. It transitions to a bright orange background with a UI element showing color swatches and an 'Off' toggle switch, with a mouse cursor interacting. Then, a series of similar UI elements appear stacked, with a curved arrow pointing down, indicating a process. A checkmark appears over each element as it's completed. The final UI element shows three app icons (Facebook, Salesforce, Slack) and the text 'New lead' with an 'On' toggle. The video then shows a stylized wizard on a magic carpet, followed by the text 'Automation isn't magic. It's Zapier.' The ad concludes with the Zapier logo and a 'Get started free' button.