The initial graphic with the 'Send XL video files' text and the paper airplane icon.

The ad opens with a graphic showing a button with a paper airplane icon and the word 'Send' next to the text 'XL video files'. The button changes color, and the text updates to 'without limits or lag'. The scene then transitions to a Vimeo video player interface, showing a video titled 'SIZZLE REEL'. The user clicks the 'Share' button, which opens a pop-up window. The user types a name into the 'People with access' field and then clicks 'Send Link'. The ad then shows a graphic with the text 'Share up to 250GB of video files' and a right arrow icon. The final scene is the Vimeo logo.