The question 'Tasks piling up?' directly addresses a common pain point.

The ad opens with a laptop screen displaying a calendar and sticky notes, and a smartphone screen showing notifications. The text 'Tasks piling up?' appears. The phone then transitions to a voice assistant interface, showing 'Listening... Say everything you need to get done.' A task, 'Pick up the presentation printouts Today 2:00 PM,' is spoken and then appears on the phone. The laptop screen then shows a task input field where 'Review design mockups today 4pm' is typed and added. Finally, the app's interface is shown with the two tasks listed under 'Today,' followed by the Todoist logo and tagline.