The extreme close-up of an eye in the opening shot.

The ad opens with a close-up of a person's eye, then cuts to a woman sitting on a couch in a dimly lit, modern room with a staircase. She is typing on a laptop. The screen shows a search for a domain name. The search results indicate that 'emmastone.com' is unavailable. The woman reacts with frustration, throwing the laptop. The final scene shows a stylized interior with text overlay.