The initial scene with the woman and the shocked/fire emojis creates immediate intrigue.

The video begins with a woman in a kitchen, holding a phone and looking at it. Emojis of a shocked face and fire appear above the kitchen counter. The phone screen shows a live camera feed of a lip balm. The video then transitions to close-ups of the lip balm, first on a plate with a cartoon duck, then with flowers. The phone is used to edit the image, removing the background and applying new backgrounds. The final shot shows the lip balm on a blue background. The video ends with an ad for the Photоroom app.