Kristen Bell opening boxes and expressing surprise at the contents.

The ad opens with Kristen Bell in a studio setting, then transitions to her at home surrounded by boxes. She's opening a box with a utility knife, expecting sequined cowboy hats for a bachelorette party, but finds plain brown hats instead. She expresses surprise and disappointment. The ad then shows the "NICE effect" logo and explains how NICE CX AI helps retailers fix wrong orders. Kristen Bell is shown on the phone, then trying on a sparkly blue hat, indicating the problem is solved. The ad concludes with the NICE logo and tagline.