Kristen Bell's surprised expression and the pile of boxes.

The ad opens with Kristen Bell in a studio setting, talking about throwing a cowgirl-themed bachelorette party. She then transitions to her home, surrounded by boxes, opening one to reveal a large, plain cowboy hat. She expresses surprise and frustration, then shows herself on the phone, surrounded by more boxes and hats. She tries on different hats, some too big, some too small, and eventually puts on a sparkly blue cowboy hat and red cowboy boots, looking pleased. The ad concludes with a graphic showing the NICE logo and tagline.