The video opens with a bold title card: "Keyword Targeting."

The video opens with a blue screen displaying the words "Keyword Targeting." It transitions to a screen showing a TV with many eyes on it, and a robotic hand holding a magnifying glass over one eye. Text reads "Keyword Targeting: As Seen on CTV." The video then shows a clean interface with the MNTN Matched logo and a search bar where "Performance marketing" is typed. Various keywords like "Programmatic Advertising" and "B2B Advertising Solutions" appear as clickable bubbles. A new audience creation interface is shown, with options to define an audience by MNTN Matched, CRM, Location, Site Visitors, and Interests. A graph shows MNTN Matched generating significantly more site visits and revenue than traditional audiences. The final screen displays the MNTN logo and website address.