The man's direct address and the phrase "Here's a little secret".

A man wearing glasses and a green t-shirt is shown in a well-lit room. He is holding a tablet and a stylus. The video cuts to close-ups of the tablet screen, showing a CRM interface with customer contacts and deal pipelines. The man is then shown on a phone call, and finally, the Bigin by Zoho CRM logo appears with a website address and promotional text.