The initial dialogue and the visual of the tangled wires create intrigue.

The ad opens with two people, a woman and a man, in an office setting. The woman is speaking, and the man is looking around. The scene then shifts to a close-up of a tangled mess of wires on the floor, then to a dark room with a large, complex knot of wires hanging from the ceiling, illuminated by a spotlight. The two people are seen again, looking at the wires. The ad then shows a woman walking through an office with a laptop, and then a close-up of the wire knot again. The man and woman are shown again, with the woman holding a smartphone displaying the ADP app. The final shot is a red screen with the ADP logo and tagline.