An astronaut planting a flag on the moon.

The ad opens with an astronaut planting a Norwegian flag on a desolate, rocky planet. The scene then transitions to a man relaxing on a couch in a modern living room, holding a mug. The two scenes are juxtaposed, with the astronaut's actions on the moon mirroring or contrasting with the man's relaxed state. The logo 'usbl' appears, followed by text overlays and a call to action.