A man pouring cereal into a bowl.

The ad opens with a man pouring cereal into a bowl. Then, a young woman is shown looking at her phone. The scene shifts to a family at a table, with a man reading a newspaper and a young man eating a sandwich. The next sequence shows a person in a hallway, partially obscured by a patterned cloth, looking into a mirror. Finally, a person is shown in a bedroom, pulling a pink duvet off a bed. The JM logo appears with text.