A man is asked how much he paid for his new windows, and he replies with a surprisingly high figure.

The video begins with a man standing in front of a white house, being interviewed about his new windows. He states he paid $20,000. Then, a woman is interviewed, saying she paid $17,000. Next, another woman is interviewed, stating she paid $25,000. A man then explains he only paid $97 a month through the 'Eco Smart Windows program' which saved him thousands. The video then shows installers working on windows, with text overlay explaining the program's requirements: windows must be at least 10 years old, live in an eligible zip code, and replace at least four windows. It ends with a call to action to tap 'get quote below'.