A couple packing boxes in a stylish apartment.

The ad opens with a couple packing boxes in a brick-walled apartment. They move items, including a couch, into a storage unit. The scene transitions to them using a smartphone app to find storage units and then shows them walking down a hallway of storage units. The ad concludes with the couple relaxing on a couch, framed by a red background and the CubeSmart logo, followed by a shot of a red storage unit door with the company logo and tagline.