The visual of an old boiler disintegrating into dust.

The ad opens with a shot of an old, dirty gas boiler mounted on a wall above a sink. The text "ADDIO" appears. The boiler then begins to disintegrate into dust and smoke. The scene transitions to a clean, modern heat pump unit. The text "BENVENUTA POMPA DI CALORE" appears, followed by "LIBERATI DELLE BOLLETTE DEL GAS" and "SCEGLI LE POMPE DI CALORE AIRA". The ad ends with the brand name "AIRA" and a button.