A striking close-up of a large, fluffy Maine Coon cat.

The ad opens with a close-up of a majestic Maine Coon cat sitting against a light blue background. A feather wand toy, with a small toothbrush attached, dangles in the upper right corner. The cat looks directly at the camera. In the next scene, a hand enters from the right, holding the feather wand toy and moving it towards the cat, which begins to walk away. The final scene shows a product shot of ProDen PlaqueOff Powder with the tagline 'Oral care without a fight.'