The close-up of toothpaste being squeezed onto a toothbrush.

The ad opens with a close-up of toothpaste being squeezed onto a toothbrush. This transitions to a shot of someone's feet walking on carpet, followed by a wide shot of a bed covered in numerous stuffed animals, with a real white dog sitting in the middle of them. The camera zooms in on the dog and stuffed animals. Finally, it shows the ProDen PlaqueOff product line with the tagline and logo.