A dog with toilet paper draped over its head.

The ad opens with a blurry shot of a hand interacting with something. It quickly transitions to a dog sitting on a checkered floor, with a roll of toilet paper draped over its head and down its body. The scene then shifts to a product shot of a white and blue bottle of ProDen PlaqueOff Powder, with two dogs pictured on the label. The background is a soft blue. The pacing is quick, with rapid cuts between scenes.