The close-up of the hand holding the blue shampoo bottle with the prominent '97%' natural ingredient graphic.

The video opens with a close-up of a hand holding a blue Douxo shampoo bottle with a yellow pump. A water droplet graphic with '97%' and 'SOSTANZE DI ORIGINE NATURALE' appears. The scene transitions to show two water droplets, one with '97%' and 'SOSTANZE DI ORIGINE NATURALE', and the other with '0%' and 'SOSTANZE NOCIVE'. The text 'LO SHAMPOO ULTRA-SAFE' appears. The camera then focuses on the Douxo shampoo bottle on a shelf. Finally, three Douxo products (shampoo, another shampoo, and a mousse) are displayed side-by-side. The Douxo logo appears at the end.