Views103.3M103.3M
Published14 Apr 202614 Apr 26
AI
A finger pressing a car's start button, followed by abstract visuals.
The ad opens with a stylized 'V' logo, then transitions to a close-up of a finger pressing a car's start button. This is followed by abstract visuals of space and a city, then a woman on an electric scooter in a city street at sunset. She is identified as Juliana Chagas, Energy Manager at Vale. She holds up a rock, which is revealed to be nickel. The ad shows nickel's importance in batteries, solar panels, and electric cars, highlighting Vale's role in accelerating the energy transition. It concludes with visuals of mining operations and a robot, emphasizing Vale's focus on the present and future.