The split-screen visual and the text "Skip the headlines" immediately capture attention.

The video is split into two halves. The left side shows a woman holding a baby and looking at a laptop, then a woman lying down and looking at her phone. The right side shows a man on a train looking at his phone, then a tablet screen, then an aerial view of a suburban neighborhood with a graph, then an aerial view of a park with people, then a phone screen displaying information. The pacing is quick, with scene changes every few seconds.