The close-up of the Tissot watch and the title 'The Slap'.

The ad opens with a close-up of a Tissot watch on a man's wrist, followed by a clapperboard being clapped. A man in a suit is then shown, with another person's hand touching his face. A statue of a dinosaur's head is briefly shown. The man in the suit reacts as if slapped, then looks annoyed. A woman with a megaphone shouts 'Stop!'. The man then speaks in Italian, saying 'Mi dispiace' (I'm sorry). The camera then focuses on the man's face as he looks up at a building, with text appearing over him. The ad ends with the Tissot logo.