Gladiators fighting.

The ad opens with two gladiators in combat, swords clashing. The scene transitions to a man in a white robe sitting at a table, eating. He is wearing a Tissot watch. Another scene shows a man playing an alphorn in an outdoor plaza. The ad then focuses on close-ups of the man's watch as he eats, and his face as he speaks. The video ends with a shot of the Tissot logo.