A smiling man holding a cup, with a dynamic green graphic overlay.

The ad opens with a close-up of a smiling man holding a white cup. The camera then focuses on his hand holding the cup, with a green graphic overlay. The scene shifts to a woman painting a white cup, with other people blurred in the background. The Suzano logo appears, followed by text about planting the future. The overall setting appears to be an outdoor gathering or event.