A close-up of a light bulb being held.

The ad opens with a close-up of a compact fluorescent light bulb being held by a hand. The scene then widens to show a man with curly hair holding the bulb in a kitchen. He looks at the bulb, then at a trash can. The text "DOETANIE!" appears. The man then walks into a supermarket and approaches a recycling station. He places the bulb into the recycling bin. Animated graphics show the bulb being broken down and its materials being recycled. The ad ends with the Recupel logo and website.