The large, stylized "BLACK" text and the prominent "ONLY €29" price tag.

The ad opens with a dark background and large, stylized text that reads "BLACK" repeated. A display stand in the center showcases a security system kit, including sensors, a keypad, and a hub. A red circle with "ONLY €29" is prominently displayed. The text "Black Friday Month" appears below the display, followed by "Sale now on!". The ad concludes with the "PHONE WATCH" logo on a black background.