The initial graphic with "Get $75 to do good" is attention-grabbing.

The ad opens with a graphic showing "Peak Perks" and "Get $75 to do good." This transitions to a woman on a phone call in a warehouse-like setting. The ad then shows images of power lines and a town, with text changing to "Over 173 megawatts saved," then "Over 200 megawatts saved," and finally "Over 275 thousand participants." The scene shifts to an aerial view of a town with the text "Across ALL cities in Ontario." The final scene displays "Big impact, Small tweaks" with images of four smart thermostats and the website saveonenergy.ca/peakperks. The pacing is quick, with text and images changing rapidly.