The close-up of the woman with her hands framing her face, combined with the striking watch, immediately draws the viewer in.

The ad opens with a close-up of a woman wearing a watch, her hands framing her face. The background is a lush, green forest. The scene then transitions to a sweeping aerial shot of a train winding through a mountainous landscape with snow-capped peaks in the distance. The logo "OSLO NORWAY" appears on screen. The ad then returns to the woman, showing a closer view of the watch on her wrist, and then a medium shot of her looking off to the side. The final shot is another aerial view of the train in the mountains, with the logo again.