Three vintage red rotary phones on an orange background with the MIDO logo.

The ad opens with three vintage red rotary phones arranged on an orange background, with the MIDO logo and tagline appearing. It then transitions to a split screen: on the left, an orange kettle; on the right, a man running towards a train at a station. The next split screen shows a man at a desk with papers flying around him on the left, and a spinning orange fan on the right. The man is then shown on the phone, with the text 'HAVE YOU GOT A MINUTE?' appearing. This is followed by a close-up of a MIDO watch face. The scene shifts to a man relaxing on a couch with a cat, wearing a MIDO watch. He then interacts with a vintage TV set, turning it off. The final scenes show a cityscape and a hand selecting a pumpkin at a market, both featuring the MIDO watch. The ad concludes with a black screen displaying the MIDO watch, logo, tagline, and the text 'TREASURE YOUR TIME'.