A person painting clouds onto a skyscraper.

The ad opens with a wide shot of apartment buildings, one of which has a projection of a person painting clouds. It then transitions to street scenes with murals, people playing chess, and a woman applying makeup. A young couple kisses over a chessboard. A woman walks with dogs. A large diamond appears to be embedded in a pillar. The ad shows various murals on buildings, including a woman's face and a scene with children looking out at a futuristic city. The final sequence shows a young boy looking up at murals of a girl with paper airplanes, and then the ista logo with their tagline.