The question "Vai construir ou reformar?" (Are you going to build or renovate?) appears on screen.

The ad opens with a yellow background and blue text. A man in a construction helmet and safety glasses, holding a trowel, appears within a smartphone screen frame. The background behind him shows a construction site with brick walls and pillars. As the ad progresses, text appears and disappears on the yellow background, offering safety tips. The scene transitions to show construction materials like a yellow hard hat, gloves, a trowel, and a wheelbarrow filled with cement. The ad concludes with a logo and a website address.