The initial wide shot of a beautiful garden with two men on either side of a fence, one waving, immediately sets a pleasant and intriguing scene.
The ad opens with a wide shot of a lush garden, divided by a low wooden fence. Two men are present, one on each side. The man on the right waves and smiles, holding a drink. The man on the left walks towards a wheelbarrow. The scene then shifts to close-ups of a smartphone displaying a gardening app, a smart watering device connected to a hose, and strawberry plants being watered by a drip irrigation system. The man on the left is shown filling a watering can at a tap. The man on the right is seen relaxing in a lounge chair amidst the greenery, enjoying his drink. The ad concludes with a shot of the man relaxing, with the Gardena logo and tagline appearing on screen. The pacing is calm and relaxed, emphasizing ease of use and enjoyment.
GARDENA — So geht's clever
- Brand
- GardenaDACH
- Landing page
- Domain
- gardena.com
- Language
- DE
- Countries
- AT