The initial close-up of the black leather and the shadow of a hand, followed by the text "Big Tobacco".

The video opens with a close-up of black leather, possibly a bag or case, with a hand touching it. A shadow of a hand is cast on the surface. Text appears: "Big Tobacco". The scene transitions to show the leather case opening to reveal various tobacco and vaping products lined up: a tin of tobacco, several colorful vape pens, a pack of cigarillos, and a pack of cigarettes. A hand picks up one of the vape pens. The scene then shifts to a person sitting at a desk, working on a math worksheet, with a backpack nearby. Text appears overlaying both scenes: "Big Tobacco's goal HAS NOT CHANGED. From cigarettes to vapes and nicotine pouches, the products change. Their goals have not. Big Tobacco shapeshifts to addict each generation. Don't let the disguise fool you."