The Zeffy logo and the claim of '100% free fundraising'.

The ad opens with the Zeffy logo and tagline on a white background. It then transitions to a series of short clips showing people interacting and engaging in activities: a woman crying while being hugged, children playing on a playground, a man with a horse, and a group of people dancing. The clips are interspersed with the Zeffy logo and text overlays. The ad ends with the Zeffy logo and website information.