A close-up of a penguin and its chick.

The video opens with a close-up of a penguin parent tending to its chick. The text "A Natale, adotta una specie a rischio estinzione" appears on screen. The scene then transitions to show various WWF plush toys: an elephant, an orangutan, a bear cub, a koala, a tiger cub, and a leopard cub. Each plush toy is displayed with the text "Per ogni adozione ricevi un peluche WWF." The video concludes with the WWF logo.