The opening quote from Donald Trump about a cemetery being filled with "losers" is provocative and attention-grabbing.

The video opens with an aerial shot of a cemetery with many white crosses. Text appears with a quote attributed to Donald J. Trump. This transitions to a news article headline from The Atlantic about Trump's alleged comments about fallen soldiers. The video then shows several individuals, identified as Gold Star mothers and fathers, speaking directly to the camera. Interspersed are images of fallen soldiers, including LCPL Alexander Scott Arredondo and SGT James A. Ayube II, with their names and circumstances of death displayed. The video concludes with a black and white image of Donald Trump with a quote from Foreign Policy magazine and a disclaimer about the ad being paid for by VoteVets Action Fund.