The opening glitchy footage and the text 'IT'S HAPPENING' create immediate intrigue and a sense of urgency.

The video opens with grainy, glitchy footage of people in what appears to be a protest or confrontation, with text overlayed. It then transitions to a man, Tom Steyer, speaking directly to the camera in various outdoor settings. Interspersed are more glitchy clips, including a close-up of Donald Trump and images of law enforcement or ICE agents. The pacing is rapid, with quick cuts between Steyer and the more dramatic footage. The ad ends with Steyer speaking and showing endorsements.