A woman in a lab coat stands on a crosswalk, holding a device, with statistics about pedestrian deaths appearing on screen.

The video opens with a woman in a lab coat standing on a crosswalk, holding a small device. Text appears identifying her as Dr. Molly Thiessen from Denver, CO. The scene then shifts to a dark setting with silhouettes of people and a sign with traffic safety rules. The lighting becomes blue, highlighting the silhouettes and the sign. The woman in the lab coat reappears, holding a framed photo of a young boy. She speaks emotionally about her son's death. The scene transitions to a brighter setting with the 'Shift into SAFE' logo and Colorado Department of Transportation branding. The woman continues to speak, holding the photo. The video ends with the 'Shift into SAFE' logo and a call to action.