A broken lampshade with a zebra pattern.

The video opens with a close-up of a broken lampshade with a zebra pattern. A woman wearing a matching zebra-print jumpsuit appears, looking disgusted. She holds up the broken lamp, questioning whether to keep it. The scene transitions to an outdoor recycling center where she holds the lamp near a bin. The ad uses animated graphics to illustrate the recycling process of a lamp and then a coffee maker. The final screen shows the Recupel logo and website.